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padding: 0px; color: rgb(0, 0, 0); font-family: 微软雅黑, 'Microsoft YaHei', 'Helvetica Neue', Helvetica, STHeiTi, sans-serif; line-height: 28.8px;"> <span style="font-size: 14px; line-height: 28.8px;"><img alt="" src="//www.bnwmsc.com/Upload/News/20170413/images/2005095.jpg" /></span></p> <p style="margin: 0px 0px 20px; padding: 0px; color: rgb(0, 0, 0); font-family: 微软雅黑, 'Microsoft YaHei', 'Helvetica Neue', Helvetica, STHeiTi, sans-serif; line-height: 28.8px;"> <span style="font-size: 14px; line-height: 28.8px;">赵柱，北京芯创睿胜科技总经理，LinKon智能控制器创始人，早年服务于航天和军工企业，从事技术开发和管理相关工作。在这篇专访中，将带领读者一起了解赵柱先生对整个<a href="//bnwmsc.com/" key="" style="border-bottom:1px dashed #111;text-decoration:none; color:#0b3b8c" target="_blank" title="智能家居">智能家居</a>行业的看法，以及对企业自身布局的阐释�?/span></p> <p id="section4" style="margin: 0px 0px 20px; padding: 0px; color: rgb(0, 0, 0); font-family: 微软雅黑, 'Microsoft YaHei', 'Helvetica Neue', Helvetica, STHeiTi, sans-serif; line-height: 28.8px;"> <strong style="font-size: 1.125em;">产品同质化严�?个性化体验才真正智�?/strong></p> <p id="section5" style="margin: 0px 0px 20px; padding: 0px; color: rgb(0, 0, 0); font-family: 微软雅黑, 'Microsoft YaHei', 'Helvetica Neue', Helvetica, STHeiTi, sans-serif; line-height: 28.8px;"> 在采访中，记者问到，“智能家居”概念热火朝天的今天，已经做到进入千家万户了吗�?/p> <p id="section6" style="margin: 0px 0px 20px; padding: 0px; color: rgb(0, 0, 0); font-family: 微软雅黑, 'Microsoft YaHei', 'Helvetica Neue', Helvetica, STHeiTi, sans-serif; line-height: 28.8px;"> 赵柱认为，智能家居的概念确实已经深入人心，无论是B端的地产商、集成商，还是C端的消费者大众，以及厂家，都对市场和应用场景充满期待。但目前还远未达到可以走进千家万户的阶段，原因有两个�?/p> <p id="section7" style="margin: 0px 0px 20px; padding: 0px; color: rgb(0, 0, 0); font-family: 微软雅黑, 'Microsoft YaHei', 'Helvetica Neue', Helvetica, STHeiTi, sans-serif; line-height: 28.8px;"> 一、首先是当下市场中产品严重同质化，缺少有核心竞争力的产品�?/p> <p id="section8" style="margin: 0px 0px 20px; padding: 0px; color: rgb(0, 0, 0); font-family: 微软雅黑, 'Microsoft YaHei', 'Helvetica Neue', Helvetica, STHeiTi, sans-serif; line-height: 28.8px;"> 二、家庭环境是一个相对复杂的环境，家里的产品、设备除了需要解决诸如照明、娱乐、冷暖（温度、湿度）、空气新鲜度（CO2）、空气洁净度（PM2.5、甲醛、VOC）之外，如果要做到更好的体验，还需要考虑人的习惯和偏好。而当下绝大多数解决方案实现的是设备互联和自动化控制，距离真正解放人的双手，达到智能的效果还有不小的距离�?/p> <p id="section9" style="margin: 0px 0px 20px; padding: 0px; color: rgb(0, 0, 0); font-family: 微软雅黑, 'Microsoft YaHei', 'Helvetica Neue', Helvetica, STHeiTi, sans-serif; line-height: 28.8px;"> <strong style="font-size: 1.125em;">降低两个“成本” 创造差异化价�?/strong></p> <p id="section10" style="margin: 0px 0px 20px; padding: 0px; color: rgb(0, 0, 0); font-family: 微软雅黑, 'Microsoft YaHei', 'Helvetica Neue', Helvetica, STHeiTi, sans-serif; line-height: 28.8px;"> 当被问及Linkon目前的产品战略与差异化布局时，赵柱答到，LinKon目前的战略是以服务B端客户为主，这里的B端客户主要包括两类，一类是设备厂家，如空调厂家、新风系统厂家等。一类是具有生态和平台基因的提供商�?/p> <p id="section11" style="margin: 0px 0px 20px; padding: 0px; color: rgb(0, 0, 0); font-family: 微软雅黑, 'Microsoft YaHei', 'Helvetica Neue', Helvetica, STHeiTi, sans-serif; line-height: 28.8px;"> LinKon智能温控与同类产品的差异可以从两方面阐述�?/p> <p id="section12" style="margin: 0px 0px 20px; padding: 0px; color: rgb(0, 0, 0); font-family: 微软雅黑, 'Microsoft YaHei', 'Helvetica Neue', Helvetica, STHeiTi, sans-serif; line-height: 28.8px;"> <strong style="font-size: 1.125em;">外观及操作方式：</strong>LinKon一系列产品在外观、人机交互设计上投入了大量精力，相对传统产品来说有一定的微创新。也正是因为产品的颜值和能够降低用户学习成本的人机交互方式，吸引了大批的厂家、系统集成商和消费者�?/p> <p id="section13" style="margin: 0px 0px 20px; padding: 0px; color: rgb(0, 0, 0); font-family: 微软雅黑, 'Microsoft YaHei', 'Helvetica Neue', Helvetica, STHeiTi, sans-serif; line-height: 28.8px; text-align: center;"> <img alt="4842882�?jpg" src="//img.qjsmartech.com/UploadFiles/ue_upload/image/20170413/7_water.jpg" style="border: 0px; vertical-align: top; max-width: 790px; height: auto;" title="4842882�?jpg" /></p> <p id="section14" style="margin: 0px 0px 20px; padding: 0px; color: rgb(0, 0, 0); font-family: 微软雅黑, 'Microsoft YaHei', 'Helvetica Neue', Helvetica, STHeiTi, sans-serif; line-height: 28.8px; text-align: center;"> LinKon智能温控�?/p> <p id="section15" style="margin: 0px 0px 20px; padding: 0px; color: rgb(0, 0, 0); font-family: 微软雅黑, 'Microsoft YaHei', 'Helvetica Neue', Helvetica, STHeiTi, sans-serif; line-height: 28.8px;"> <strong style="font-size: 1.125em;">为B端大客户创造价�?/strong>：LinKon产品与同类或传统产品相比，不是一个简单的末端控制面板。其可以完成室内环境和用户使用习惯的采集，同时可以实现对空调等设备的状态监测和数据采集。进而为设备厂家提供售后服务支持，将原本需要两次才可以完成的上门售后服务，通过产品和后台支持一次即可完成。从而提高售后服务效率，降低售后服务成本，间接为企业创造利润�?/p> <p id="section16" style="margin: 0px 0px 20px; padding: 0px; color: rgb(0, 0, 0); font-family: 微软雅黑, 'Microsoft YaHei', 'Helvetica Neue', Helvetica, STHeiTi, sans-serif; line-height: 28.8px; text-align: center;"> <img alt="未标�?1.jpg" src="//img.qjsmartech.com/UploadFiles/ue_upload/image/20170413/8_water.jpg" style="border: 0px; vertical-align: top; max-width: 790px; height: auto;" title="未标�?1.jpg" /></p> <p id="section17" style="margin: 0px 0px 20px; padding: 0px; color: rgb(0, 0, 0); font-family: 微软雅黑, 'Microsoft YaHei', 'Helvetica Neue', Helvetica, STHeiTi, sans-serif; line-height: 28.8px; text-align: center;"> LinKon(凌控)智能温控器专业解决方�?/p> <p id="section18" style="margin: 0px 0px 20px; padding: 0px; color: rgb(0, 0, 0); font-family: 微软雅黑, 'Microsoft YaHei', 'Helvetica Neue', Helvetica, STHeiTi, sans-serif; line-height: 28.8px;"> <strong style="font-size: 1.125em;">超级APP并非入行捷径</strong></p> <p id="section19" style="margin: 0px 0px 20px; padding: 0px; color: rgb(0, 0, 0); font-family: 微软雅黑, 'Microsoft YaHei', 'Helvetica Neue', Helvetica, STHeiTi, sans-serif; line-height: 28.8px;"> 对于国内智能家居市场移动交互入口繁多、各自为政的现状，赵柱认为，目前的市场属于智能家居行业快速发展的一个阶段，在该阶段，无论是产品厂家、系统集成商还是跨界进入智能家居行业的互联网巨头，都想在该方向上占据一席之地，推自己的解决方案和产品。对于不做硬件产品的互联网巨头来说，超级APP成为其进入智能家居行业的一条捷径。但相对与功能来说，体验才是能否获得活跃用户最根本的原因�?/p> <p id="section20" style="margin: 0px 0px 20px; padding: 0px; color: rgb(0, 0, 0); font-family: 微软雅黑, 'Microsoft YaHei', 'Helvetica Neue', Helvetica, STHeiTi, sans-serif; line-height: 28.8px; text-align: center;"> <img alt="8649369.jpg" src="//img.qjsmartech.com/UploadFiles/ue_upload/image/20170413/7_water.jpg" style="border: 0px; vertical-align: top; max-width: 790px; height: auto;" title="8649369.jpg" /></p> <p id="section21" style="margin: 0px 0px 20px; padding: 0px; color: rgb(0, 0, 0); font-family: 微软雅黑, 'Microsoft YaHei', 'Helvetica Neue', Helvetica, STHeiTi, sans-serif; line-height: 28.8px; text-align: center;"> LinKon�?ldquo;Hi！管�?rdquo;APP界面使用�?/p> <p id="section22" style="margin: 0px 0px 20px; padding: 0px; color: rgb(0, 0, 0); font-family: 微软雅黑, 'Microsoft YaHei', 'Helvetica Neue', Helvetica, STHeiTi, sans-serif; line-height: 28.8px;"> 如果不了解细分行业市场、不了解产品特性和应用场景，仅仅将产品通过无线方式连上网，能够用APP控制，终不会留住喜欢新鲜感事物且挑剔的消费者。与此同时，产品厂家和系统集成商也在积极推动自己的APP入口。上面提到，家庭环境是一个相对复杂的环境，智能家居平台的解决方案不会是具体的产品厂家或者中小规模的系统集成商能够做好的。这里面有肯大力投入的互联网巨头的机会，也有新兴智能家居平台创业公司的机会，在未来经过两三年的市场验证，会是一个用户群逐步聚拢的形态�?/p> <p id="section23" style="margin: 0px 0px 20px; padding: 0px; color: rgb(0, 0, 0); font-family: 微软雅黑, 'Microsoft YaHei', 'Helvetica Neue', Helvetica, STHeiTi, sans-serif; line-height: 28.8px;"> <strong style="font-size: 1.125em;">空气质量解决方案：售后服务同时纳�?/strong></p> <p id="section24" style="margin: 0px 0px 20px; padding: 0px; color: rgb(0, 0, 0); font-family: 微软雅黑, 'Microsoft YaHei', 'Helvetica Neue', Helvetica, STHeiTi, sans-serif; line-height: 28.8px;"> 空气质量作为当下时代不可回避的问题，在个人无法掌控室外大环境的情况下，人们更加关注室内小环境。Linkon从冷暖控制切入室内环境，更是要在室内健康环境这一垂直细分领域深耕细作�?/p> <p id="section25" style="margin: 0px 0px 20px; padding: 0px; color: rgb(0, 0, 0); font-family: 微软雅黑, 'Microsoft YaHei', 'Helvetica Neue', Helvetica, STHeiTi, sans-serif; line-height: 28.8px;"> 赵柱提到，市面上有为数不少的空气质量检测产品，但单纯的检测对用户来说价值不大。Linkon规划了一款空气质量检测和新风控制于一体的产品，检测包括PM2.5、甲醛、CO2、温度和湿度，检测数据直接用于新风系统的闭环控制。延续LinKon温控器的思路，这款产品除了检测空气质量、控制新风系统外，同时监测新风系统的电机、滤网等工作状态，将售后服务纳入到解决方案中。在为终端消费者带来环境改善的同时，也为B端设备厂家带来更多的价值。该方案会从新风厂家配套开始�?/p> <p id="section26" style="margin: 0px 0px 20px; padding: 0px; color: rgb(0, 0, 0); font-family: 微软雅黑, 'Microsoft YaHei', 'Helvetica Neue', Helvetica, STHeiTi, sans-serif; line-height: 28.8px;"> <strong style="font-size: 1.125em;">智能家居市场爆发房地产将扛头�?/strong></p> <p id="section27" style="margin: 0px 0px 20px; padding: 0px; color: rgb(0, 0, 0); font-family: 微软雅黑, 'Microsoft YaHei', 'Helvetica Neue', Helvetica, STHeiTi, sans-serif; line-height: 28.8px;"> 赵柱还提到，LinKon本身没有和地产公司直接打交道，但LinKonB端客户中具有生态和平台基因的智能家居方案提供商基本都是为地产公司做精装楼盘的配套服务。在赵柱看来，不出意外的话，未来三五年智能家居市场的爆发会是先在精品楼盘的地产市场。在场景、用户体验得到完善和认可后，产品得以批量生产，用户的获取成本降低后，才能逐步走进消费者家庭中。当然这个阶段还需要产品厂家、集成商以及互联网巨头的共同努力，尽量降低准入的技术门槛�?/p> <p id="section28" style="margin: 0px 0px 20px; padding: 0px; color: rgb(0, 0, 0); font-family: 微软雅黑, 'Microsoft YaHei', 'Helvetica Neue', Helvetica, STHeiTi, sans-serif; line-height: 28.8px;"> LinKon本身会持续专注于产品和相关的配套解决方案，短期内不会直接布局地产公司。更主要的是绝大多数地产公司不具备技术承载和嫁接能力，更多的是依赖于系统集成商，或者互联网巨头提供的打包方案�?/p> <p id="section29" style="margin: 0px 0px 20px; padding: 0px; color: rgb(0, 0, 0); font-family: 微软雅黑, 'Microsoft YaHei', 'Helvetica Neue', Helvetica, STHeiTi, sans-serif; line-height: 28.8px;"> <strong style="font-size: 1.125em;">聚焦专业推动深度合作</strong></p> <p id="section30" style="margin: 0px 0px 20px; padding: 0px; color: rgb(0, 0, 0); font-family: 微软雅黑, 'Microsoft YaHei', 'Helvetica Neue', Helvetica, STHeiTi, sans-serif; line-height: 28.8px;"> 赵柱认为，智能家居是大趋势，想要做好智能家居应用，上下游产业链的整合、互联开发也是大势所趋。可分为通信层、应用层、产品层、解决方案层、运营层、数据获取和分析层，涉及众多技术方向和细分行业专业知识，这些工作显然无法通过个体来完成，因此分工合作是必然。基于该认识，LinKon有一个重要的原则就是聚焦，让自己专注于智能控制器面板的开发和推广。在专业方向上，让自己从检测、控制，逐步深入到与设备厂家的深度合作。通过创造价值来支撑自己的价格定位�?/p> <p id="section31" style="margin: 0px 0px 20px; padding: 0px; color: rgb(0, 0, 0); font-family: 微软雅黑, 'Microsoft YaHei', 'Helvetica Neue', Helvetica, STHeiTi, sans-serif; line-height: 28.8px;"> <strong style="font-size: 1.125em;">采访手记</strong></p> <p id="section32" style="margin: 0px 0px 20px; padding: 0px; color: rgb(0, 0, 0); font-family: 微软雅黑, 'Microsoft YaHei', 'Helvetica Neue', Helvetica, STHeiTi, sans-serif; line-height: 28.8px;"> 赵柱技术出身的背景给所带领的团队打上明显的技术烙印，对产品的理解和设计也独具特色。相比于市场和营销出身的企业负责人来说，赵柱更注重产品本身是否有价值，而非简单的营销�?/p> </div> </div> <div id="ffnp89oeiq" class="detail-con"> <p> </p> <p><strong> 千家智能家居网微信公众号</strong></p> <p><span> 扫描下方二维码，关注千家智能家居网微信公众号，随时随地知晓智能家居行业！</span></p> <p align="center"> <a href="//bnwmsc.com/" vid="7949" title="千家智能家居网微信公众号" target="_blank"> <img src="/HotImages/2017/09/img204936.jpg" width="190px" height="190px" alt="千家智能家居网微信公众号" title="千家智能家居网微信公众号" /> </a> </p> </div> <div><span style="color:#999;float:right">编辑：周逸珊�?/span></div> <div id="ffnp89oeiq" class="forum"> <div id="ffnp89oeiq" class="login-wrapper"> 网友评论 </div> <div class="sendbox" id="wordCount"> <div id="ffnp89oeiq" class="textarea form-control"> <textarea class="input" id="saytext" name="saytext"></textarea> </div> <div id="ffnp89oeiq" class="func clearfix f-mb10"> <label class="emotion-wrapper emotion" href="javascript:void(0)"><i class="i-emotion"></i>表情</label> <span class="wordwrap"><var class="word">100</var>/100字符</span> <input onclick="AddFirstCommentList();" type="submit" name="" value="提交" class="btn btn-primary pull-right sub_btn"> </div> </div> <h2>全部评论<i id="Ccount">�?�?/i></h2> <div id="ffnp89oeiq" class="eventcommentlist"> <ul id="CommentList" class="feed-list"></ul> <div id="ffnp89oeiq" class="load-more"> <a href="javascript:;" class="load-btn" id="MoreCommentMsg">下拉加载更多<i class="iconfont"></i></a> </div> </div> <div class="comment-reply hidden" id="J_CommentReplyTemplate"> <form class="comment-reply-form" method="post"> <div id="ffnp89oeiq" class="form-wrapper clearfix"> <textarea id="ReplyArea" class="form-input comment-input" placeholder="参与讨论"></textarea> </div> <div id="ffnp89oeiq" class="comment-control clearfix"> <div id="ffnp89oeiq" class="comment-submit"> <input onclick="ReplyCommentList(); 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